Sake no jin

Sake no jin is an annual sake fair, attended by about one hundred sake producers from across Niigata Prefecture, a prefecture well known for its high quality rice and rice wine. Sake no jin is held on a weekend in mid March at the Toki Messe convention center in Niigata City.

Everybody over the age of twenty is welcome to attend the fair and taste from a large variety of Niigata sake. Admission to the fair is free. However, if you wish to do some tasting, you need to pay 2000 yen in exchange for a sake cup to be used to taste from hundreds of types of sake and sake related products on display.

In addition to the sake brewers' stands, Sake no jin features a number of stage events including a tasting challenge and dance and song performances. There is also a food corner with Niigata specialties.